Landscape Architecture Magazine and prodesign

These are the latest stories I wrote for the August 09 issues of Landscape Architecture and prodesign. One's about landscaping on the lodge at Cape Kidnappers and the other's a confessional piece about my former employment in a call centre (and the design of the ASB call centre at Manukau). Click the images to download pdfs...

Latest prodesign article from June

My latest contribution to prodesign. Whether it actually contributed anything is a matter of opinion....

Thoughtful clouds tee

Gonzo journalism

Here are my two latest stories for prodesign – one about the new Bendon lingerie store at St Lukes and one about the new New Zealand Trade and Enterprise building in Shanghai. Click the pictures to enlarge.

Trends Publishing online horoscopes

At Trends, I wrote newsletters for our staff, which I delivered to their myTrends online inboxes. Here's an excerpt...click the image to enlarge.

Jennian Website

While at Trends Publishing, I wrote the new-look Jennian website.

Trends Publishing

A sample of the articles I wrote at Trends. Click on a link below to view a pdf.

Editorial:

Paul Florian Architect
Eastlake Studios
Roy Williams Project
Roy Williams Industry Profile

Advertorial:

Junior Room
CSR PGH Bricks
Enkeboll Design
Certified Builders Association of New Zealand

E-newsletters:

Trends external
Trends internal
ADNZ
NKBA NZ
NKBA Chicago

Hills Golf Club

Michael Hill's private golf club The Hills plays host to the NZ Golf Open. Its clubhouse was the subject of a feature in Commercial Design Trends. Unfortunately, due to some lax contractual arrangements, another architectural publication beat us to print, so this article never made it onto the newsstands. Nevertheless...here's a link to the pdf

Cleo Ad Award Winner

This was a campaign I wrote at Ad School. The brief was to promote a prophylactic (OK...a condom) that had bumps outside and extra room in the tip. The proposition was 'Mutual Pleasure.' The idea was to capture playful relationship statements that doubled as product statements. The campaign won the 2005 Cleo Student Ad Challenge and was subsequently picked up in Hong Kong, running as gigantic billboards (or so one of my well-travelled friends assures me).

Round the Bays

Our client asked us to design some t-shirts for them to run Round the Bays. This is what my AD and I came up with.

Italian Cuisine in NZ

This ad is still just a doodle on my notepad. It was in the process of being pitched to one of Auckland's top restaurants, when the agency I was working at euphemistically ran into difficulties.

Sex, drugs and violins

Print and billboard ads promoting Genesis Energy's sponsorship of an evening of the Manukau Symphony Orchestra playing rock music.

Controversy has moved into your neighbourhood

This campaign really pissed people off. At the time, outing known pedophiles was a hot topic, and we used the idea to create these ambient posters. The story was picked up by both news networks, as well as New Zealand's most popular blog site, Spareroom. There have even been enquiries to use it internationally. All in all though, it was the most successful Desexing drive the SPCA has ever run.

To watch the video below, click the link just below the cat on the TVNZ page

Love games on your mobile?

Two print ads for Rip It Up, a magazine aimed at 16-24s. To promote Vodafone's Downlow'd show on C4 music television.

Winter Festival

A print ad to promote Pacific Blue's support of the Queenstown Winter Festival.

David Benson-Pope

A cartoon highlighting Education Minister David Benson-Pope's questionable masochistic tendencies. And not a tennis ball in sight.

After Alinghi's two consecutive losses to Team NZ

Travel Happy – 30 sec TVC

To illustrate our client's inflight experience – Travel Happy. A brand TVC (made on a tiny budget) and a billboard execution. When Sir Richard Branson visited NZ, he loved the ad so much, he hung out the window of his limo with his tongue out.

Pitch spec work for Pacific Blue Airlines

This ambient installation was spec work for our successful pitch for Pacific Blue. It was to sit on the roof of a building on the flight path into Auckland, to remind passengers on other airlines at the end of a long flight that flying doesn't have to be a chore. Sadly we're still waiting for the media budget...