Controversy has moved into your neighbourhood

This campaign really pissed people off. At the time, outing known pedophiles was a hot topic, and we used the idea to create these ambient posters. The story was picked up by both news networks, as well as New Zealand's most popular blog site, Spareroom. There have even been enquiries to use it internationally. All in all though, it was the most successful Desexing drive the SPCA has ever run.

To watch the video below, click the link just below the cat on the TVNZ page