Cleo Ad Award Winner

This was a campaign I wrote at Ad School. The brief was to promote a prophylactic (OK...a condom) that had bumps outside and extra room in the tip. The proposition was 'Mutual Pleasure.' The idea was to capture playful relationship statements that doubled as product statements. The campaign won the 2005 Cleo Student Ad Challenge and was subsequently picked up in Hong Kong, running as gigantic billboards (or so one of my well-travelled friends assures me).