At Trends, I wrote newsletters for our staff, which I delivered to their myTrends online inboxes. Here's an excerpt...click the image to enlarge.
Wednesday, August 13, 2008
Tuesday, August 12, 2008
Trends Publishing
Labels:
advertorial,
architecture,
editorial,
home design writing
Monday, August 11, 2008
Hills Golf Club
Michael Hill's private golf club The Hills plays host to the NZ Golf Open. Its clubhouse was the subject of a feature in Commercial Design Trends. Unfortunately, due to some lax contractual arrangements, another architectural publication beat us to print, so this article never made it onto the newsstands. Nevertheless...here's a link to the pdf
Cleo Ad Award Winner
This was a campaign I wrote at Ad School. The brief was to promote a prophylactic (OK...a condom) that had bumps outside and extra room in the tip. The proposition was 'Mutual Pleasure.' The idea was to capture playful relationship statements that doubled as product statements. The campaign won the 2005 Cleo Student Ad Challenge and was subsequently picked up in Hong Kong, running as gigantic billboards (or so one of my well-travelled friends assures me).
Round the Bays
Italian Cuisine in NZ
Sex, drugs and violins
Controversy has moved into your neighbourhood
This campaign really pissed people off. At the time, outing known pedophiles was a hot topic, and we used the idea to create these ambient posters. The story was picked up by both news networks, as well as New Zealand's most popular blog site, Spareroom. There have even been enquiries to use it internationally. All in all though, it was the most successful Desexing drive the SPCA has ever run.
To watch the video below, click the link just below the cat on the TVNZ page
To watch the video below, click the link just below the cat on the TVNZ page
Labels:
de sex,
de-sex,
de-sexing,
kitty fiddler,
pets,
sex offender,
SPCA
Love games on your mobile?
David Benson-Pope
Travel Happy – 30 sec TVC
Pitch spec work for Pacific Blue Airlines
This ambient installation was spec work for our successful pitch for Pacific Blue. It was to sit on the roof of a building on the flight path into Auckland, to remind passengers on other airlines at the end of a long flight that flying doesn't have to be a chore. Sadly we're still waiting for the media budget...
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